Assignment Application Of Organizational Behavior

Module 1: Application of Organizational Behavior There are many reasons individuals are grouped to share in a common purpose. These can be informal and short in duration, or formal relationships that may span a lifetime. The attitudes and actions of individuals toward one another have an impact on the relationships and performance when they are interacting. Observing the interactions for things such as; participation, decision making ability, managing conflict, and leadership are part of group process. Developing strategies for effectively working together to overcome challenges in problem solving, allows members to function at their best, as an individual, and places the highest potential for the group to succeed. The Applied Organizational Leadership (AOL) group #248, has begun a journey of discovery for new knowledge that will highlight their current level of ability as well as explore developmental opportunities within each member for successful working in group. Group Behavior Themes The diverse backgrounds and internal motivators for each group member have a heavy impact on the level that they participate and are accepted by the other group members. Further understanding of how individuals respond to leadership power and their perceptions about conflict play a role in decision making situations. The ability to contribute to a group will influence an individual’s reputation for leading others and their ability to be led in group settings. Leadership PowerShow MoreRelatedOrganizational Behavior1284 Words   |  6 PagesBachelor of Business Administration (Hons) Course Title : Organizational Behavior Course Code : BUS 250 Year of Study : 2 Number of Credits : 3 credits Duration in Weeks : 12 weeks Contact Hours Per Week : 3 hours Pre-requisite Course(s) : BUS 120 Principles and Practice of Management Course Aims The course provides students with a conceptual and a pragmatic approach to understand the employees’ behavior in the organization. This course equips students with the knowledgeRead MoreOrganizational Ethics934 Words   |  4 PagesWeek Three Managerial Ethics †¢ Identify typical ethical problems of managers. †¢ Recognize differences in ethical behavior and responsibility between an employee and a manager. Course Assignments 4. Readings †¢ Read Ch. 6 7 of Managing Business Ethics. †¢ Read this week’s Electronic Reserve Readings. 5. Learning Team Instructions †¢ Begin preparing for the Ethics in the Workplace Case Study Action Plan Presentation due in Week Five by reading one of the following case studiesRead MoreBmal 500 Syllabus889 Words   |  4 PagesBMAL Course Syllabus BMAL 500 Organizational Behavior Course Description This course discusses managerial competence in understanding the human output of organizations from the viewpoints of individual, group, and organizational systems levels. Emphasis is given to assessing one’s personality and values and to applying course material to one’s work environment. (Formerly BUSI 500) Rationale Without wise application of organizational behavior, no manager can consistently manageRead MoreOrganizational Excellence And Change At Pepsico850 Words   |  4 Pages Unit 3: Assignment 1- PepsiCo Michelle Kinyungu GM504-01 Organizational Excellence and Change June 14,2016 Dr.: Barbara-Leigh Tonelli Introduction Open systems approach is a gave a rise to a general model can guide the diagnosis of entire an organization ( Harrison,2004, p.27) .Open systems are made of several components that will impact an organization during the diagnosis process. The two systems components that is directly association with PepsiCo are organizational processes andRead Moreorganizational behaviour1261 Words   |  6 Pages Organizational Behavior MG6013 The exploration of the theories, research and practices that allow a better understanding of human behavior in organizations. Topics include motivation and job satisfaction; decision making; group dynamics; work teams; leadership; communication; power, politics and conflict; organization culture, structure and design; impact of technology; management of work stress; organizational change andRead MoreLearning Team Deliverable Week 3 1055 Words   |  5 PagesLatrina Taylor, and Suzane Tenorio University of Phoenix HRM/552-Organizational Training and Development Sherri Johnson December 1, 2014 Learning Team Deliverable- Week 3 The assignment for this week focuses on the team’s understanding of the goals and objectives of training program development and delivery. 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Negative behaviors can affect creativity deficiencies and alter employee morale. A positive behavior, however, will encourage bringing out the best in others. By doing so, the leader endorses a positive culture that permeates confidence and motivation. The behavior, positive or negative, is the catalyst that drives employee morale and professionalRead MoreMotivation Research : Curiosity And Career Related962 Words   |  4 Pages Assignment Paper 1 My motivation to do research is both curiosity and career related. I like the idea of living life by asking questions and figuring out why things work the way they do. I feel like it is more beneficial to me to ask clarifying and probing questions; to be content with the state of a problem is to stop looking for more. In a career setting, I recognize the importance of research to a psychology graduate program. Graduate school is centered around a large-scale research project.Read MoreResearch On Japanese Organizational Behavior890 Words   |  4 PagesOrganization behavior studies how the employees interact within the teams/groups. As per Kalnbach, Organizational behavior is the study of human behavior within an organization. He further added that I sometimes tell people that it is the application of psychology in the workplace or any organization. Remember that the organizational behavior is a very important aspect of any business. The individual and group dynamics are known as mic ro organizational behavior while macro organizational behavior deals

Advantages and Disadvantages of a Minimum Wage - 513 Words

The minimum wage has many positives and negatives. Some advantages are that it provides employees a minimum income to be able to pay bills and meet basic needs; it prevents companies from taking advantage of the labor market, and it makes sure companies share their wealth with the employees who assisted in generating it. Some disadvantages are that it leads to job outsourcing; it is harmful to non-profit organizations, and foreign companies have an advantage over domestic companies. The first benefit is that it provides employees a minimum income to pay bills and meet basic needs. People will always need to buy essential things to be able to live. These include making a monthly house or rent payment, paying utilities, buying food, and making car payments. If people weren’t paid a minimum wage, then they wouldn’t be able to meet those needs and therefore be unable to work. Another benefit is that companies can’t take advantage of the labor market. This is one of the reasons that labor unions came into existence. In theory, if companies could pay low wages, most probably would. The minimum wage provides a fair starting wage that should be paid to all workers regardless of skill. The last benefit of the minimum wage is that it requires companies to share the wealth with employees. Without front line employees, most companies wouldn’t be able to produce their goods or services. Do executives really need that multi-million dollar bonus for another yacht or vacation home? TheShow MoreRelatedThe Advantages and Disadvantages of Minimum Wage2231 Words   |  9 PagesThis essay will give an overview of the advantages and disadvantages of the minimum wage. There are many different opinions about whether a national minimum wage is a good or a bad thing for our economy and people individually and by looking into various different resources and researching thoroughly, a conclusion will be drawn to hopefully provide a fair and unbiased review. In the UK, there are 3 different bands when it comes to minimum wage, if you are between 16 and 17 years old you are entitledRead MoreAdvantages And Disadvantages Of Minimum Wage In Taiwan1541 Words   |  7 PagesIntroduction Nowadays, minimum wage is very important for workers in this world. In addition, minimum wage is also a core element of public policy in lots of countries. For example, minimum wage has become a hot topic in Taiwan recently. The Taiwanese complained that the working hours are too long, and the wages are too low. Because of that reason, workers in Taiwan have come forward to protest this policy. Therefore, according to this example, minimum wage has become an issue that cannot be ignoredRead MoreEffects of Increasing Minimum Wage Essay988 Words   |  4 Pagesfederal minimum wage is a good one. The idea is to protect low and unskilled workers from discrimination and allow all workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10 per hour. President Barack Obama made this proposal during his annual State of the Union Address on January 28, and following this there were many hot de bates about it. The debates focused not only on the advantages and theRead MoreEffects of Increasing Minimum Wage794 Words   |  3 Pagesa federal minimum wage is a good one. The idea is to protect low and unskilled workers and allow workers to earn a living wage. The recent debate on the floor, though, is whether or not to raise the minimum wage from the current $7.25 per hour up to $10.10. President Barack Obama made this proposal during his annual State of the Union Address, and after this there were many hot debates about it. The debates focused not only on the pro side and the con side of increasing the minimum wage, but alsoRead MoreEssay On Learning Activity Worksheet859 Words   |  4 PagesFor each section, a minimum of one fully-developed paragraph is required. A fully developed paragraph should be a minimum of 5-7 sentences in length. Each paragraph should include at least one in-text APA citation that provides support for the topic. At least two scholarly sources from the Ashford University library (not including your textbook) with in-text citations utilized within your paragraphs are required. Two new sources should be utilized each week to meet the minimum of eight requiredRead Morebusiness organisation has adapted its working arrangements to accommodate legislation relating to rights and responsibilities of employees and employers.1198 Words   |  5 Pagesresponsibilities of employees and employers. INTRODUCTION Minimum wage, flexible working provision, disability provisions and holiday entitlement are procedures which are taken into consideration with legislation to rights and responsibility. I am going to evaluate these two and state what NHS did in relation to these right and responsibilities laws. MINIMUM WAGE The minimum wage requires employers to pay their employees a minimum amount of money which is based on the current version of theRead MoreThe Minimum Wage766 Words   |  4 Pageswhether or not the minimum wage should be raised. Minimum wage can produce an impact on everyday life more than most may think. It is not just about more money in a person’s pocket; it can affect the economy in multiple ways. Many people think it would be a good idea to raise the average minimum wage, but they do not understand or take the time to think of the disadvantages. The minimum wage is the least amount a worker can be paid at a job, by federal law. The present minimum wage is set at sevenRead More America Needs a Variable Minimum Wage Essay1468 Words   |  6 Pages Minimum wage is the least amount of money that an employer is legally required to pay an employee. It is something that all people in the American workforce know about. It was made to prevent the employer from taking advantage of employees. It is what creates the bare minimum standard of living for the 73.9 million hourly wage workers in the United States. However, there are many different jobs with varying amount of skills that are needed for those jobs. This is where the problem arises becauseRead MoreThe Syna-Green Government Case Study958 Words   |  4 Pagesworker’s wages and support opportunities for worker training by preventing delinquent payments that is a growing issue in the construction industry. Minimum Wage This section applies to both Victoria and Edmonton, as both provinces are looking at implementing a 15-dollar minimum wage over the next few years. This will have advantages and disadvantages for an EMBERS expansion in both cities. Advantages: Raising the minimum wage will likely result in the loss of jobs for minimum wage workers. ThisRead MoreEssay on We Must Raise the Minimum Wage1615 Words   |  7 Pages Minimum wage is the lowest wage an employer can pay their employees. There is a Federal minimum wage and in some cases a State Minimum wage. The current Federal minimum wage is $7.25. An employee who makes $7.25 an hour and works 40 hours a week, will earn about $14,000 per year. The Federal government deemed that the poverty line is anyone who makes less than $17,000 a year (â€Å"Federal Minimum†). Therefore anyone that makes minimum wage lives below the poverty line. As president Obama

Succubus Dreams CHAPTER 15 Free Essays

The doctors at the hospital said Seth’s survival was a miracle. Which, of course, it was. The police officers who talked to all of us believed Seth’s actions had been rash – but also admirable. We will write a custom essay sample on Succubus Dreams CHAPTER 15 or any similar topic only for you Order Now Defending a fair maiden tends to elicit that reaction, and since Seth hadn’t been killed, no one else viewed his gallant defense quite the same as I did. Because honestly? I thought it was stupid. I thought it was so stupid, and I was furious. Beyond furious. I’d surpassed it and moved into an uncharted area of enragement. What had he been thinking? â€Å"I wasn’t thinking,† he told me in a low voice, when I questioned him in the ER. The others had stepped out for a moment, busy with other things, and it was just the two of us. Seth lay on the bed, face still pale, but otherwise alive and well. â€Å"That guy had a gun. You were in his line of fire.† I opened my mouth to argue the poor logic there, but one of the doctors stepped back inside. She needed to check Seth, and I backed out of the room before I said something I’d regret. Seth might have acted like an idiot, but he was in the hospital with a major injury. Blowing up right now probably wasn’t the most appropriate course of action for the healing process. Instead, I sought out Vincent. After his interview with the police, he’d stationed himself down the hall, back against the wall and hands stuffed into his pockets. He tilted his head back, face staring miserably up at the ceiling. â€Å"Hey,† I said, careful to keep a safe space between us. He glanced down at me. â€Å"Hey. How is he?† â€Å"Fine – considering everything. The doctors are amazed the bullet ‘missed.'† Vincent turned away and gazed blankly down the hall. He stayed silent. I didn’t know what to say. So†¦you’re a nephilim. How’s that working out? Frankly, I could guess how that was working out. Horribly. Nephilim were the offspring of angels and humans. Those angels were now demons, of course. You couldn’t sleep around with hot humans and still play for heaven’s team – as I’d noted with Yasmine. It was why Jerome had fallen. In what had to be the most unfair deal in the world, many nephilim had been hunted and killed by angels and demons – even their own parents. Heaven and Hell viewed nephilim as dangerous abominations. The fact that nephilim tended to have unruly natures and poor impulse control didn’t really help their reputation. As a result of their persecution, nephilim usually walked the earth disguised, hiding the full brunt of their power – which rivaled their parents’ – as well as the immortal signatures that could give them away. And while I felt bad for them, they nonetheless scared the hell out of me. Many of them held grudges against angels, demons, and anyone else immortal. Jerome’s son Roman was like that. He had come to Seattle a few months ago and embarked on a revenge killing spree. Looking at Vincent now, I wondered if I was dealing with the same sort of thing. â€Å"Does†¦Yasmine know?† I asked after several more awkward moments. His eyes flicked back to me. â€Å"Of course.† He said it with the same matter-of-fact tone he’d used when we’d talked about their relationship. It was a tone that implied how could she not know? Like it was absurd that he would keep anything from the woman he loved. â€Å"It kills her,† he said with a sigh. â€Å"It’s eating her up inside.† â€Å"Because†¦of†¦what you are†¦?† â€Å"No.† His eyes were so sad that I almost forgot he came from a race of uber-powerful psychopaths. â€Å"She doesn’t care about that part. What she can’t stand is that it’s a secret. That she has to hide everything. You know they can’t lie†¦but she’s not exactly telling the truth either. It’s deceitful, and she hates that. And I hate that she hates it. I’ve tried to end our†¦thing a couple of times, but she won’t do it because†¦Ã¢â‚¬  â€Å"Because she loves you,† I finished. Vincent shrugged and looked away from me again. â€Å"I’m sorry,† I told him at last. And I was. How horrible. Yasmine loving anyone was dangerous enough, but for her to love one of the most despised creatures in our world†¦well, yeah. That took it to an entirely different level. An angel should have been reporting Vincent’s existence, not hiding it. Vincent turned his attention back to me. â€Å"Who will you tell? Carter? Jerome?† I stared into those dark, dark eyes, those eyes filled with so much sorrow and so much love. I stopped being afraid of him. He wasn’t Roman. â€Å"No one,† I said quietly. â€Å"I’m not going to tell anyone.† He turned incredulous. â€Å"Why? You know what I am. You know you could get in trouble for hiding me. Why wouldn’t you tell?† I thought about it. â€Å"Because the system is fucked up.† I went back to Seth’s room after that, and when I stepped out into the hall later, Vincent was gone. He wasn’t at my apartment when I returned home that night. Seth was released the following morning, and I stayed home from work with him. â€Å"I don’t need to be coddled, Thetis,† he told me gently – though I could swear there was the tiniest hint of annoyance in his voice. â€Å"I’m fine. I won’t break.† We were sitting in his living room, side by side on the couch. He had his laptop, and I had a novel. I folded a corner of the page I was on and shut the book. I wanted to tell Seth that he would break, that that’s what it meant to be mortal. I wanted to tell him a thousand things, just like I’d wanted to in the hospital, but once more I swallowed my feelings. â€Å"You just need to take it easy,† I said. â€Å"And I want to make sure you don’t do anything too crazy.† â€Å"Right. Because my usual lifestyle is so physically vigorous.† He had a point. Most of his days were spent sitting and writing. He wasn’t too likely to burst another artery that way. â€Å"I just want you to be careful,† I said obstinately. â€Å"You were shot last night, remember? That’s not the same as falling on the ice.† â€Å"You overreacted to that too.† â€Å"Is it so wrong to care about you?† He sighed and returned to his work. I had a feeling I wasn’t the only one biting back angry words. We spent most of the day like that, talking little. Whenever he expressed any interest in something – food, drink, etc. – I was quick to jump up and get it for him. I was the perfect nurse/servant. Finally, around dinnertime, he looked like he was nearing a breaking point. â€Å"Arent your friends doing something tonight?† he asked stiffly. â€Å"Are you trying to get rid of me?† â€Å"Just asking.† â€Å"They’re having a card game.† â€Å"You aren’t going?† â€Å"No, I’ll stay here with you.† â€Å"You should go.† â€Å"I don’t want to leave you. In case you need something.† â€Å"Then take me with you.† â€Å"What?† I exclaimed. â€Å"But you need to – â€Å" † – take it easy, rest, not strain myself. I know, I know. But look, I’m kind of getting cabin fever here, and honestly, I think you’d benefit from a little distraction.† â€Å"Seth – â€Å" â€Å"Georgina,† he interrupted. â€Å"It won’t be much different than this. More sitting around, except with – â€Å" â€Å"Better company?† â€Å"That’s not what I mean,† he said. We went back and forth, and as we did, I wondered when we’d reached this point in our relationship. Hitherto everything had been giddy and sentimental with us. How had we crossed the line into nagging? When had we started getting on each other’s nerves? In movies, life-threatening experiences are supposed to bring people together. I finally relented, and we went over to Peter and Cody’s place. The gang – consisting of Hugh, Peter, Cody, and Carter tonight – was surprised to see us since Seth often avoided immortal social events. But socially inept or no, Seth liked playing cards. It was the kind of analytical activity he enjoyed, and he could often get by without talking very much. Just before the game started, Niphon showed up. He and I exchanged brief glares and then proceeded to ignore each other. Inevitably, Seth getting shot came up in conversation. â€Å"You threw yourself in front of a gun for her?† asked Peter, clearly impressed. â€Å"Well,† said Seth, a little uncomfortable at all those eyes on him. â€Å"Mostly I tried to jostle it away.† â€Å"You mean, disarm him?† â€Å"Well†¦no. More like†¦jostle. I don’t really know how to ‘disarm’ anyone.† â€Å"I figured maybe you took combat classes in order to write those fight scenes in your books,† explained Peter. Seth shook his head. â€Å"Never been in a fight in my life. Until last night.† â€Å"That’s awesome,† said Cody. â€Å"Risking your life in the name of love.† I stared at the vampires disbelievingly while they babbled on about how amazing Seth’s feat had been. They peppered him with more questions about the attack, and the anger I’d been trying to squelch since last night kept building and building. Across the table, Niphon listened with a smirk. Carter, in his usual way, concealed his feelings. I wanted to know why he wasn’t out with the other angels, but the Seth thing was taking precedence over my curiosity. One thing struck me as odd. Hugh, listening quietly, seemed as angry as I did. I would have expected him to jump right in with the vampires, blithely pestering Seth for action-packed details and waxing on about how cool Seth’s heroics had been. But the imp’s face looked dark and stony, his eyes fixed pointedly on his cards. â€Å"The guy was probably high,† remarked Peter. â€Å"Never know what that might bring out. You jumping in like that was pretty ballsy when you think about it.† I couldn’t take it anymore. â€Å"It was stupid!† I cried. Everyone’s heads jerked in my direction. I ignored them, my eyes on Seth. â€Å"It was foolish and idiotic and, and – † I couldn’t think of any more synonyms, so I let it go. â€Å"You shouldn’t have done it. He couldn’t have hurt me. He couldn’t have killed me. You should have let me handle it!† I knew that Seth despised being the center of a commotion like this, but he returned my gaze with a surprisingly fierce one. â€Å"Georgina, there was a man with a gun in a dark alley. You were in front of him. Do you really think I was running through all sorts of logical scenarios at the time? ‘Oh, let’s see. She’s immortal, so even if she gets shot, there’s nothing to worry about.'† â€Å"Yes,† I growled. â€Å"That is what you should have been thinking.† â€Å"What I was thinking was ‘The woman I love is in danger, and I would rather die myself than see anything happen to her.'† â€Å"But nothing would have happened to me!† â€Å"It’s a basic human instinct to protect the ones you love. Even if they’re immortal.† â€Å"That doesn’t make any sense.† â€Å"That’s because it’s been too long since you were human,† he snapped. It was like being hit. I shot up from my chair and stalked off to the bathroom. Angry tears were welling up in my eyes, and I refused to let them show in front of my friends. Leaning my forehead against the mirror, I tried to do all the standard tricks for calming down. Deep breathing. Counting to ten. None of it worked. I didn’t get it. I just didn’t get it. And apparently, Seth didn’t either. Why couldn’t he understand? Getting shot – in my head, in my heart, whatever – would fucking hurt. The pain would be excruciating. But in a day or so, I’d recover. I’d go on. But Seth wouldn’t. Why did he not see how serious this was? Death was forever. Squeezing my eyes shut, I tried to block out the image of Seth dead. Cold. Still. No more spark in those brown eyes. No more warm hand to hold mine. A sob built up in me, and I forced it away. After more deep breathing, I finally felt like I could return to the others. But as I stepped out of the bathroom and started to round the corner back to the kitchen, I heard more shouting. Hugh. â€Å"It was brave, okay? Noble. Gallant. Worthy of a gold star. But she’s right. It was stupid. It was so fucking stupid, and you’re even more fucking stupid for not realizing it.† â€Å"I get it,† said Seth. I could hear the weariness and exasperation in his voice. â€Å"I could have died. I know, okay? But I wasn’t thinking about the larger workings of the universe. I was thinking about her.† â€Å"No,† said Hugh. â€Å"You weren’t. I am so goddamned tired of hearing everyone talk about how hard it is to be you. They all go on and on about how amazing it is that you can handle this relationship with her. But, Christ. Really, what’s hard about it? You have this beautiful, brilliant girlfriend who doesn’t fucking age. She loves you. I know you can’t have sex, and everyone acts like that’s the end of the world, but come on. She’s given you the green light to go get it somewhere else. I don’t really see you suffering that much.† â€Å"What’s your point?† asked Seth. â€Å"My point is that she’s the one who suffers. She knows your life is a ticking time bomb. What have you got, another fifty years maybe? And that’s if disease or an accident doesn’t take you first. Fifty years, and you’re gone. She has to live with that every day, knowing that in one breath, your life could be snuffed out like that.† I heard Hugh’s fingers snap. â€Å"Not hurt. Not injured. Gone. She is going to watch you age, watch you gray and wither away, and when you do finally die, it’s going to destroy her.† There was a moment’s silence, then I heard Seth say uncertainly, â€Å"Fifty years isn’t anything compared to the scope of her life. She’ll get over me. As everyone keeps reminding me, she’s immortal.† â€Å"All that means is that she has more time to mourn. If you had any fucking regard for her, you would have ended this stupid romance a long time ago. You would have never gotten involved. She was uncertain at first, but now she’s in. She isn’t going to give you up. You could turn into the world’s biggest asshole, and she still wouldn’t do it – not with all these romantic ideals she has now. She loves too easily – and gets hurt too easily.† I finally forced myself to move in the ensuing silence. Everyone looked away from me, except Niphon. He was obviously enjoying all of this. I sat back down, and the card game commenced. None of us were really into it, though. The atmosphere was stiff, the conversation forced and halting. It was the proverbial elephant in the room situation. When Peter awkwardly said he was getting tired, the rest of us practically flew out of our seats to leave. As I was putting on my coat, Carter strolled over to me. â€Å"Seth makes his own choices, as is his right,† Carter said softly. The angel was regarding me in that way that always sent chills down my spine. Someone wearing such an ugly baseball cap really shouldn’t have that kind of ability. Honestly, how did his hats always get so dirty? â€Å"You can rage all you want, but in the end, mortals live their lives the way they decide to. It’s not our place to interfere with that.† â€Å"Of course it is,† I said. â€Å"It’s what you guys do. It’s what we all do. That’s the whole point of the Heaven and Hell battle – we purposely interfere with people’s lives.† â€Å"Yes, but this is different.† â€Å"No, it’s not.† Beyond him, I saw Niphon saying something to Seth. Great. The imp was probably trying to buy his soul. That was so not what I needed right now. I turned back to Carter. â€Å"Look, I’ve got to go. Say hi to the Get Along Gang when you see them.† I dragged Seth away from Niphon, and we headed home. I hadn’t thought things between us could be any more uncomfortable than they had been at Peter’s, but the car ride proved me wrong. Earlier, Seth and I had discussed him staying over at my place, but as I merged onto I-5, he asked, â€Å"I’d kind of like to get some more work done. Do you mind if I just go home?† The elephant had apparently joined us in the car now. I smiled tightly and kept my eyes on the road. â€Å"Sure. No problem.† How to cite Succubus Dreams CHAPTER 15, Essay examples

Supply And Demand of Nike company Samples †MyAssignmenthelp.com

Question: Discuss about the Supply And Demand of Nike company. Answer: Introduction In this paper, we are looking forward to open the online showroom for the Nike shoe industry to increase prosperity and the profit of the company. The success of the Nike online showroom depends on the analysis of the marketing strategies, promotional activities, analysis of the competitors, and analysis of the target audience. Creativity and additional functional module in the web portal helps in attracting larger amount of customers towards the company. Analysis of the company The Nike company is becoming one of the top brand in the sale of sports footwear and other accessories. The aim of the company is to provide best services to their customers. In the modern world of internet, the company decided to open the online showroom for their customers so that they can get home based shopping experience. Issues The innovation in the trends and technology due to the increasing growth of internet has restricted the growth of the company (Zlatanova, 2012). The customers are attracted towards the online shopping centre. The owner of the company wants to change their marketing strategy plan. Analysis of the competitors Adidas is the main competitor of the Nike company. The Adidas has increased their profit with the development of web portal for their business. The marketing momentum of the Adidas company got a failure due to the delivery of poor quality shoes to the customers at their door step. The other major competitor of Nike is Reebok. The development of web portal has completely transformed the working criteria of the company during the early stage but later on the customer get distracted due to the delay in the delivery of the product. Competitive analysis Adidas Reebok Strategy Increased distribution and sale through the development of online stores Reebok has increased their operating cost to provide good quality shows to the customers Target audience Men, women, and children Men and Women Brand Recognition of the brand is improved Recognition of the brand is decreased due to improper management of online showroom New design Provide similar design Working on providing new design of shows with extra features Target market The target audience of the company are the people who belong to the age between 18 to 40 years of age. Achieving fitness and the body shape is the major aim of the people (The Internet marketing academy, 2014). The daily physical activity program of the people requires a comfortable pair of shoes which are breathable. The addition of extra features in the development of the shoes according to the requirement of the consumers helps in attracting new customers towards the business (Millanyani, 2012). The study of target audience helps in increasing the profit and the revenue generated by the company. Project objective The objective of the company is to gain financial profit by expanding the marketing area of the company with the development of web application. The company is looking forward to enter the foot step in the online global market. The company is focusing towards to increase the revenue up to 50% of the companys profit. The major aim is to develop new online market for the business. Project strategy The Owner of the Nike organization is looking forward to develop the project strategy by the analysis of core competitors such as Reebok and Adidas. The analysis of the competitors marketing plan helps in delivering high quality product to the door step of the customers on demand without making any delay in the delivery time of the product (Flynn, 2015). The study of target audience helps in knowing the actual requirement of the customers. The recognition of the customer needs help in developing the product according to their requirement. The requirement of the customers should be clearly analysed for the designing and addition of the new features to the product to make it unique from the product of the competitors. This study is advantageous in maintaining the supply and demand of the product in the competitive market (Soles, 2013). The SWOT analysis of the company is helpful in knowing restriction and constraints in the success of the companys reputation. Strength Weaknesses Opportunity Threats Clear understanding of the target audience requirement Online and offline promotional activities Lack of awareness in the customers about the online portal of the Nike showroom Clear understanding of the customers requirement help in adding new features to the existing product Addition of new marketing trends in the web portal of the marketing competito Implementation plan The implementation of the web portal for Nike organization should be indulged with the promotional program to make customers aware about the entrance of the industry into the world of online global market (Efrimidi, 2015). The social media platform is the best suitable for undergoing promotional activities for the company because the social media is the point of attraction for the age of people between 18 to 40 years which is the target audience of the firm. The attractive images of the shoes and their extra features should be highlighted so that it can be predicted by the newer generation. The highlighted product should be equipped with the direct link of the company at the bottom of the image so that the customers can directly go to that link and purchase the item of their own choice from the online showroom of the company. After the purchase of the product, the customers should be asked for rating the web portal (Davies, 2013). The achievement of five star rating helps in attracting new customers towards the website because the highly rated website is the preferred choice of the customers. The posting of the advertisement on the Instagram portal is the most effective one for the popularity of the product and the web portal. The customers should be provided with the cash on delivery option also which helps in building trust of them on the website. Recommendation It is recommended that high quality product should be delivered to the door step of the customers on demand without making any delay in the delivery time of the product. The supply and demand of the shoes stock should be maintained at the warehouse of the company. The social media platform should be used for making the customers aware about the availability of the online showroom of the Nike organization with the clear description about the payment options, new extra features of the product, addition of attractive images, and etc. Conclusion From the research, it has been concluded that the analysis of the target audience and the pitfalls of the marketing competitors helps in the development of the successful online portal for the company. References: Davies, T. (2013). Marketing Research and developing a marketing plan. Retrieved from https://www.regionalbusiness.ca/images/pdfs/market_research_guide.pdf Efrimidi, K. (2015). Marketing plan for developing and promoting sport shoes online shop life shoes. Retrieved from https://diposit.ub.edu/dspace/bitstream/2445/64464/1/TFG-ADE-Efrimidi-Ksenia-febrer15.pdf Flynn, P. (2015). Nike marketing strategy: A company to imitate. Retrieved from https://www.albany.edu/honorscollege/files/Flynn_Honors_Thesis_(5-11-15).docx Millanyani, H. (2012). Online Marketing strategy of Cibaduyut footwear industry in Bandung: An effort to face global hyper competitor. Retrieved from https://www.sibresearch.org/uploads/2/7/9/9/2799227/riber2012-158_150-162.pdf Soles, P. (2013). Women shoe store marketing plan. Retrieved from https://www.mplans.com/womens_shoe_store_marketing_plan/marketing_strategy_fc.php The internet marketing Academy. (2014). Developing an internet marketing strategy. Retrieved from https://web.ftvs.cuni.cz/hendl/metodologie/developing-an-internet-marketing-strategy.pdf Zlatanova, R. (2012). Data management in the footwear industry. Retrieved from https://www.cognizant.com/whitepapers/Data-Management-in-the-Footwear-Industry-codex1569.pdf